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© SDA / ATS 2010-04-13 11:52
Zurich · Press TV viewers with increasing numbers due to new time slot
Since the broadcasts of PresseTV are visible on SF1, they pull some significantly more spectators. The innovation was made possible by the new Radio and Television Act (RTA), as was stated before the media on Tuesday in Zurich. Previously, private window on SF1 not approved, said Press TV CEO Fibo German. And it was also not considered was whether the same programs were running on SF1 and SF2, which were adapted to a similar target audience. Since then a broadcast is possible on SF1 and their target group orientation is better taken into account before the watching spectators could decline "clearly stopped," partly be transformed into a significant increase. Included in the count are respectively the second-runs and repeats on SFinfo.
Most viewed items in 2009
For example, health consultation broadcast by Ringier early Saturday evening on SF1, the number of spectators increased from 184'000 in 2008 to 225,000 in 2009, an increase of 22.3 Percent. The market share was 18.8 percent - 12.8 percent more than in 2008.
NZZ Format (NZZ) late Thursday evening came at SF1 to 106,000 spectators (+32'000 / 43.2 percent) and a market share of 18.3 percent (+14.3 percent).
For BaZ positions ("Basler Zeitung", Sunday lunch, SF1) 95,000 spectators were determined (+38'000 / 66.7 percent). Market share increased from 2.2 to 8.1 percent.
17 years
Press TV have existed for 17 years, as President Wolfgang said Frei. The oldest items are CashTV and NZZ format. Today, ten o'clock press TV Shows: Four out of Ringier, three of the NZZ, one of the Basler Zeitung, Axel Springer Switzerland dctp and independent producers. Central to the success was the cooperation of several private publishers with the SRG on the one hand and with one another other. "The future lies in cooperation," said Free, for everything else was too small to Switzerland.
data collection pushes the limits
The hitherto collected data from the current year can not be used for serious comparisons, Rolf Müller, Managing Director of Publica Data said. In early 2010 they had introduced that is different, overall very drastic changes for the surveys. The measurement methods the viewing habits are based on 2000 meters in the whole of Switzerland in a representative sample of households. You are now pushed to a limit more and more people pursue not only TV shows right in the first or a subsequent appeal. Many take on a show and watch it later, watch television on the Internet or other on the phone. This audience - there are still relatively few - are not yet covered. According to Muller in 2012, a new instrument for Vergügung TV stand that can gather more information.
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